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Brand guide

Here you will find our branded materials that are freely available to you. The purpose of this guide is to inspire communicators to design coherent and effective communications in line with Betolar's values and strategy.

Betolar is divided into two brands: the corporate brand and the product brand. Geoprime is a product and solution brand. We hope you will use the Geoprime brand for the purpose of communicating products and solutions. We hope you will use the Betolar corporate brand when communicating, for example, agreements, patents or investor relations.

CORPORATE BRAND

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Betolar is a Finnish pioneer company in materials technology. Our story began with a bold experiment to replace cement used as a raw material for concrete with a side stream-based material. From the beginning, it was clear that something great could be achieved with these geopolymers – something – that would change the way we make products and use raw materials.

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MATERIAL TECHNOLOGY BRAND

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The new era of sustainable built environments is here. Geoprime® is Betolar’s breakthrough technological solution that enables us to create cement-free construction materials out of industrial side streams, helps reduce the use of natural resources, and cuts the CO2 emissions. We believe in a sustainable future and want to help the construction industry build it. We promise our customers a continuous competitive edge.